Week 4: Question 2

After reading Chapter 5, I believe that audience analysis and adaptation are important because they help make the speech more effective when the audience is engaged in what the speaker is talking about and when the speaker can comfortably convey their thoughts. Audience analysis is about knowing who you are speaking to and if your speech was better suited for another crowd, your audience won’t be very receptive to what you are saying. Adaptation is also related to this since audience adaptation is about changing what you are presenting on the fly to best fit your audience. If you mention an idea that gets the majority of the crowd to give a displeasing face, then you know from then on to try and avoid that idea. I think that understanding who you will be talking to, and reacting to how they react to you, will help create an audience centered speech.