Saturday, September 20, 2008
Week 4: Question 3
One concept from Chapter 5 that I found pretty interesting and possibly useful later on, was using a questionnaire for audience research. I did not realize that people use survey forms to find out more about their audience before they speak to them. While I probably will not get a chance to use this concept in the first speech, I think it was just interesting overall because its one of those no-brainer tools you can use to learn more about a group of people, but I would have never thought to use it in this application. The tips about using close ended questions in your survey to gather demographic information was also helpful because its more of a surefire way to get defined answers.
Subscribe to:
Post Comments (Atom)
1 comment:
I agree with you that is an easy tool to use and not one you would usually think to use in the case of audience analysis. Questionnaires are great because they are simple and if written properly, can elicit a lot of helpful information in anything a person is researching. They also talked about how to distribute the surveys to your audience. You can either distribute a survey in person or set up the survey online using a survey building website and send links to the audience members. I found the tip about close ended questions interesting too because I have always been told that using open ended questions elicit more information than close ended ones do. However, using a close ended question first, then using an open ended question second to get further information is a really good idea.
Post a Comment